Privacy Policy of Affpool

At the heart of everything we do is a commitment to delivering experiences people love. All the investments we make are towards better understanding the advertising that delights consumers, and continually improving their experiences with the insights we gain.

This Privacy Policy offers you information on how Affpool (hereinafter “Affpool” or “we/us/our”) deal with your personal and non-personal data whether you visit our website, whether we collect data from you as an advertiser or a publisher or whether you are a user of our advertisers' or publishers’ websites and platforms. In connection with certain features of our Site and our Services, we and certain third-party business partners, vendors and advertisers may use cookies (or other technologies like clear gifs, web beacons or similar devices, including devices that function in the mobile environment) when you interact with websites, applications or advertisements in our network. Cookies are small alphanumeric files that are placed on your computer. Along with similar technologies, cookies store information about your browsing, use and download activity within our Site, as well as the network of websites and applications in which our Services operate. To learn about cookies in general you may visit here. The cookies we use include session cookies, (i.e., cookies that will persist only until you end your session on a website), and persistent cookies, (i.e., cookies that persist even after you end your session on a website). The cookies and similar technologies contain a unique identifier that can be used to track your activity, including products viewed on a customer website. Information collected through the use of the cookies and similar technologies is used by us for purposes described in this Privacy Policy such as to track the web pages, applications, advertisements and products viewed by you for statistical analysis and to serve targeted advertising content to you on behalf of our advertisers. Cookies and similar technologies may be used by our advertising exchanges, advertising networks and similar third parties (“Ad Networks”), advertisers, Data Providers or other partners. The use of such technologies is governed by the respective privacy policies of the advertisers/Ad Networks, Data Providers and/or partner website. We use different types of cookies whose functions can be grouped in the following categories (please note that some cookies may be used differently by our Business Customers): Analytical/performance cookies allow us to recognize a return visitor to the website of a customer to enable such customers to learn more about their user traffic. Functionality cookies help us recognize you when you return to our Site or our customer’s websites and enables us to remember your preferences (for example, your choice of language or region). Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of the advertising campaign. You can find more information about the individual cookies we use and the purposes for which we use them in the table below: Web Browser/Cookie-Based Opt-Out You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. There are also many programs that allow you to manually delete your cookies. The online advertising industry also provides websites from which you may opt-out of receiving targeted ads/interest-based advertising from us, our data partners and our other advertising partners that participate in self-regulatory programs. You may use the NAI opt-out tool here, which will allow you to opt out of seeing targeted ads from us and other members. The DAA’s opt-out tool can be found at here. EU users who have provided their consent to our use of cookies and similar technologies to process their personal information (see the paragraph titled RIGHTS FOR EU USERS below) can use the EDAA’s opt-out tool which can be found here. The opt-out from targeted ads must be performed on each device and browser that you wish to have opted out. For example, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device. However, once you have opted out on one device (“Opted-Out Device”), we will not use any new data from the Opted-Out Device to identify you on another device for interest-based advertising purposes, and will not use data from another device for interest-based advertising purposes on the Opted-Out Device. If you erase or otherwise alter your cookie/device settings (including upgrading certain browsers or devices) you may need to perform each opt-out process again, unless we can match the device as outlined above. Even if you opt out of targeted ads based on cookies, you may still see ads based on other general factors such as webpage context or browser type. Mobile Application-Based Opt-Outs Cookie-based opt-outs are not effective on mobile applications. Users may opt out of certain advertisements on mobile applications or reset advertising identifiers via their device settings. iOS Android You may also download and set your preferences on the App Choices mobile application(s) available in Google Play or the Apple App stores. DO NOT TRACK There is currently no universally recognized standard for Do Not Track signals. Accordingly, at this time, cookies used on our website and used in providing our services do not respond to any Do Not Track signals or browser settings. You may opt-out of receiving cookies by adjusting your web browser settings to reject cookies.

1. Definitions

1.1 Personal data “Personal data” means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. 1.2 Non-personal data “Non-personal data” means any information that cannot be related to your identity and therefore cannot be classified as personal data, like e.g. information on browser types, operating systems, domain names, access dates and times, referring website addresses, online transactions and browsing and search activity. 1.3 Processing “Processing” means any operation or set of operations which is performed on data such as collection, recording, organizing, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

2. If you are a visitor of

If you visit the Affpool website, no personal data is collected and recorded unless you provided it voluntarily, e.g. as part of a survey. However, we log the following non-personal data to facilitate the use of our website and to ensure its security and stability our web servers:
  • the IP address of the requesting device;
  • the date and time of your visit;
  • the data specifications of your browser and operating system;
  • the website you were referred from to our website (so-called Referrer URL).
This information is stored in a log file until it is automatically deleted.

3. Data protection and transmitting to third parties

Affpool takes all technical and organizational security measures required to protect your personal data from loss, unauthorized disclosure or other forms of misuse. Data is stored in a safe environment that is not open to public access. Your personal data may be encrypted before transmission in certain cases (e.g. processing your login data). This means that – support by your browser provided – communication between your device and our servers will include recognized encryption measures. Our staff has been trained in privacy matters and in dealing with data and information, which they gain access to in a responsible manner. Please be aware that should you contact us via email, confidentiality of information therein may not be ensured. Third persons may have access to the contents of emails. Affpoolmay transmit your data to:
  • Service providers — to assist or facilitate in the services we provide to our clients, but only if we contractually assigned these to process data on our behalf and, both ourselves and the subcontracted service providers comply with all requirements of commissioned data processing regulations pursuant to the German law on data protection; data is stored within the European Union and the European Economic Area;
  • Advertisers and publishers in our network — to provide our services;
  • Social media platforms and third-party providers whose cookies and other codes are embedded on our website;
  • Companies that we control and subsidiaries of such to fulfill our contractual obligations provided that these companies are subject to this Privacy Policy or privacy guidelines ensuring at least equal protection for your data;
  • State institutions on the basis of mandatory national legislation.
We do not transmit data to other third parties unless you have given your consent thereto. In the event that Affpoolis acquired by or merged with a third party, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from you as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how your information is treated, transferred, or used.

4. User rights

You have the following rights concerning our processing of your personal data:
  • Right to access;
  • Right to the restriction of processing;
  • Right to data portability;
  • Right to rectification;
  • Right to erasure;
  • Right to object (on grounds relating your particular situation) in case of processing of your personal data based on our legitimate interest (e.g. direct marketing);
  • Right to withdraw your consent at any time in case of any consent-based processing of your personal data without affecting the lawfulness of processing based on consent before your withdrawal;
  • Right to lodge a complaint with a supervisory authority.
You may exercise your legal rights by contacting us via email to In case you registered as a publisher or an advertiser on our website, you may access your account and correct or delete some of your data by yourself. While observing applicable privacy legislation we will erase your data without any action required by you, if retention of your data is no longer necessary for the purpose pursued or retention is no longer allowed for any legal reason. We may restrict processing instead of erasing your data where legally not allowed to erase (e.g. legal obligations to maintain your personal data).

5. Amendments

We may modify this Privacy Policy and our data security provisions at any time, in particular, if new laws and regulations need to be adopted or we regard amendments reasonable.

6. Questions / Contact

For all questions and requests related to the security of your information, please contact us and our privacy officers

You still have a question?

If you cannot find a question in our FAQ, you can always contact us. We will answer to you shortly!

Best way to get answer faster!