My account

Getting Started

Before starting using our site, you first must do these simple tasks:

To sign up, you first need to enter a valid email address like the one used on your website.
For example:

Please click the activation link in the email you received and then sign in to your account.

Insert a banner of the recommended size 1280 * 720

Insert a logo of the recommended size 512 * 512

For affiliates, your site displays this way.

Below, we've described the sections of the personal account, to detailed instructions on how to work with them.


This is the description shown on the program page. It is one of the criteria the publisher looks at when deciding whether to join the store. It is important to create a captivating description that will spark publishers' interest and encourage them to opt in.

Tips on creating a description

Provide publishers only with the information they will need for their work, avoid extensive descriptions.

The description must always be up-to-date: if you have changed rules or terms of the bonus program, remember to timely inform the manager about these changes for them to introduce changes in the program description and not to misinform publishers.

For the program description, choose the text form over the image. Images take too much time to edit, and they are not indexed by search engines.

Company Name

The name of your Company which will be displayed everywhere: in All Programs, reports, exported files, etc.

Normally, the name of the Company is written in English and matches the name of your website. It is also possible to add a suffix to the name that would indicate the regions in which your program is active or your pricing model: that will make it easier for publishers to select a program suitable for their ad space.

Link to the website

Link to the main page of your website. It is a direct (non-affiliate) link that can be used by publishers to take a look at your website.

Contact information

Provide your contact information so that Affpool employees could quickly contact you when needed. The contact data is not available to publishers.


The publisher would be grateful if you fill in this information to be displayed in the webmaster's catalog. Facebook, LinkedIn, Instagram, Twitter


This is the currency in which payments to the program affiliates are made. It corresponds to a currency of your choice in affiliate agreement.


Deeplink is a tool that allows you to build affiliate links that lead to any pages of an advertiser’s website instead of using standard links. Deeplink reduces the number of actions in the “click - purchase” chain since it leads users straight to the page of the product they need.

Program categories

The Program categories block shows categories that correspond to the area of your activity. Your program will be displayed under these categories in All Programs.

Create a team.Add people to the team who have permission to do what you need them to do.

When setting up an affiliate program, it’s crucial to determine which traffic sources publishers can use to drive users to your website. Your program’s traffic quality and overall performance depend on correctly configuring this section. It’s your mission to select which of them you’re willing to work with.

Display settings on the program page

Show. This option allows you to show or hide traffic sources and permissions settings for publishers on your affiliate program’s page.

Permissions settings for various traffic sources

Allowed. You allow publishers to use this traffic source.

If Forbidden is selected for a traffic source, publishers whose ad spaces belong to this traffic type won’t be able to submit an application for joining the program.

Tips for setting up traffic sources

We recommend not setting traffic source options too strictly if you want to attract a good number of publishers with different types of ad spaces. But you want to be more careful with some traffic sources. Learn more about such traffic sources below.


Toolbar is a traffic source that needs special attention since it may be used for cookie spoofing and generating fake orders.

As a matter of fact, the toolbar itself is not malicious and can only be helpful to your program if used properly. This is why we advise that you don’t forbid it totally but periodically monitor publishers offering this type of traffic, so you track performance and ban violators in a timely fashion.

Incentive traffic

It’s widely believed that incentive traffic delivers no profit since these users are only interested in receiving their bonus for a target action and disappear right after they perform it.

But this is only true for the programs that employ the pay-per-lead model since the advertiser has no direct profit from this type of action.

Don’t be worried about incentive traffic if you use the pay-per-sale model. With this model, it’s not so important that the user is incentivized as it is that they make a purchase and you earn.

Besides, incentive traffic can be good for mobile apps and online games if their top priority is to climb to the top of Google Play or the App Store and to get in front of their target audience.

Brand bidding

Another questionable traffic source is brand bidding.

This traffic type won’t work for you if you publish contextual ads and promote your brand. If you apply brand bidding, publishers’ ads will compete with yours, which will only lead to the growing cost of your contextual ads.

You may also want to forbid brand bidding if you represent a famous brand that invests heavily in SEO. Otherwise, publishers’ ads will likely push you down from the top of the search engine result pages.

Nevertheless, if you’re ready to outsource brand promotion, you may want to allow this traffic source. Affpool publishers will drive your brand to the top of search results, boost awareness, and draw more users.

Pop-up and click-under ads

Advertisers often ban pop-up and click-under ads due to their infamous reputation of being obtrusive, poorly-performing ad instruments.

But it all depends on the skills and fairness of the publishers you cooperate with. And though pop-up and click-under ads can’t really pride themselves on high conversions, they can increase visitation and make your target audience way more aware of your brand and product.

Adult traffic

It’s reasonable to forbid adult traffic (pornographic websites, sex shops, etc.) if you care about your image and meticulously monitor your brand’s mentions in various areas.

Email newsletters

If you’re going to cooperate with publishers who use email newsletters, here’s what you should ask your manager:

Where the publisher sources their user base

Whether the publisher’s users agreed to receive such newsletters

Unwanted newsletters that are recognized as nothing more than spam will negatively affect your brand.

This is why you should also agree on the newsletter templates so you can verify that the information contained in them is up-to-date, credible, and properly designed (e.g., the brand’s colors or logo are used correctly). You can mention this requirement in the program rules.

Changing allowed traffic sources

If you make your allowed traffic source settings stricter, publishers must be notified via email no later than 5 days before the new rules apply.

This lead time is needed for publishers to prepare for the changes (e.g., remove contextual ads if you no longer allow them).

Be sure to inform your account manager beforehand so they can notify publishers in a timely manner.

If you decide to whitelist new traffic sources, you can inform publishers via your manager 1 day before the changes take effect.

The block Program regions specifies the regions of your activity: countries where you have shops, offices, delivery — and from what regions publishers can attract traffic to your program. Regions are displayed on the program page in the Regions section, they help publishers to understand whether their ad spaces suit your program.

If you do not select any of the list, then by default the resolution will be for all countries

The switch on the right is responsible for whether you want partners to connect automatically or not.

The partner automatically resolves the request if the advertiser's traffic source requirements match the advertised partner.

By clicking on the "Innovation offer" button, you can create an offer

On the Type tab, select Public - if you want the confirmation to apply to all or Private - if you want to verify yourself

Offer Number & Commission

Next comes the% of the commission from the sold product or service that the partner will receive, you can make different percentages by clicking on Plus, if on the advertiser's side, a percentage is set for each product

Cookies lifetime

This is the term during which the cookie that was obtained by a user’s browser and linked the user with a certain publisher will be stored on the user’s device. If during the cookie lifetime the user performs an action on the advertiser's website, it will be assigned to this publisher, even if the user closed the browser or turned off the device.

The subsequent actions performed by the user during the cookie lifetime will also be assigned to the publisher unless otherwise agreed in the terms and conditions of the affiliate program.

At the moment the cookie lifetime expires, cookies are automatically deleted by the browser, and after that, the user’s actions will not be bound to the publisher unless the user follows the affiliate link again.

The standard cookie lifetime in Affpool is 45 days, but it can be extended up to 365 days. The longer the cookie lifetime is, the better it is for your publishers.

The cookie lifetime is filled by the account manager after discussing it with you.

Transaction Update Window

Once you’re done with actions and rates, you need to decide on the Transaction Update Window , i.e., how much time you have to process an action (approve or decline it) after it was performed. You can set different hold periods for different actions, but all rates in one action will have the same hold period. The standard hold period is 45 days.

Getting Paid FAQs

Enter Your Payment Account Information

Currently we only support international bank transfers.

The account balance is updated between 2 and 4 weeks, which will then refresh the system, and you will be able to view your correct account balance.
You can withdraw your commission anytime. In order to withdraw your commission, the balance of the commission must exceed US $16. Please note that there is a US $15 processing fee for withdrawals.
Check your reports after a few days have passed:

Transaction information, though tracked immediately by Affpool Affiliate Network technology, may not always be posted in your reports immediately. Affpool must receive confirmation for a transaction from the advertiser before it is posted. Many advertisers will not provide transaction confirmation until the credit card number is authorized or until the product actually ships. Affpool Affiliate Network reports are updated every evening based on the confirmations received. When an advertiser does not send Affpool a confirmation notice for a particular day, transaction information cannot be posted for that day's activity.

Check to see if your sale was non-commissionable:

To do this, view a non-commissionable sales report. This report displays all non-commissionable sales transactions for your account for the period specified. A non-commissionable sale is a transaction that occurs on the advertiser site, but for which commissions are not applicable. A sale may not be applicable for commissions for the following reasons: Certain programs only offer commissions on selected products or actions within the site. For example, many programs that offer gift certificates will not offer commissions on gift certificate sales due to a double discount that may occur. You can view the SKU list of commissionable products for these types of programs. The sale may have occurred outside of the applicable return day period. Affpool Affiliate Network provides an option for programs to specify a return day window. This window allows a program to compensate publishers for sales that may occur beyond the point of first click-through. This window may be set between 0 and 999 days. If return days are set at zero, the advertiser will only compensate at the point of click-through. Any subsequent sale that occurs from a visit directly to the Web site will not be commissionable. Full details of an advertiser's program in which you are participating are available for your review in the Domains > My Advertisers section of your publisher dashboard. Simply select the advertiser and click on the offer name in which you are participating from the Program Details box on the left.

Use the Transaction Inquiry system:

First go to Order Report> Payment Info and click Search in order to ensure that the order has not been processed by our system. If our system still cannot locate your order and at least 7 days have passed since the order was placed, go to Messages > Compose > Admin > Advertiser . The advertiser will be notified of your inquiry. We recommend that all advertisers respond to your inquiry within 30 days. If there is no resolution within this time, please contact the advertiser directly. To view the status of your inquiry, go to Messages

Publisher Dashboard Reports Overview

You can use a variety of reports on the Publisher Dashboard to track and analyze activity. Use these reports to improve and maximize sales.

  1. Login to Portal
  2. Go to [Reports]
  3. Click on [Traffic Report]
  4. Click on [CSV/PDF]
  5. The custom tracking strings will be recorded in the csv file.
  1. Login to Portal
  2. Go to [Reports]
  3. Click on [Income Report]
  4. Click on [CSV/PDF]
  5. The custom tracking strings will be recorded in the csv file.
  1. Gross Sales and Commissions Report: This report allows you to easily compare your Sales and Total Commissions together with the Gross Sales and Gross Total Commissions for each advertiser. Gross sales and gross total commissions do not include cancellations.
  2. Individual Item Report: View your sales broken down by the time and date that each item was sold. You can view each sale according to time of day, transaction date, advertiser name, SKU, product name, the number of items, and total commission.
  3. Link Type Report: This report shows which of your links are working most effectively. You can add columns to track and compare the activity of each link type used, and to evaluate the performance of each individual link.
  4. Offer Report: The Offer Report allows you to compare and analyze the success of the different types of programs among your advertiser accounts. You can view impressions, click-throughs, sales, commissions, and more for each offer.
  5. Revenue Report: This report details which days, weeks, and months are your most successful. You can view impressions, click-throughs, orders, items sold, sales, and commissions by time period. This report only displays periods with at least one impression or one click.
  6. Click on [CSV/PDF]
  1. Login to Portal
  2. Go to [Reports]
  3. Click on [Payment report]
  4. Select the specific details of each measurement (i.e. Order Date/ Transaction Date, Tracking ID, Promotion Type, Live Order Status)
  5. Click on [CSV/PDF]
  6. The custom tracking strings will be recorded in the csv file.

Usage Guides

We encourage using your content in as many ways as possible, in order to give the broadest reach.

Deep links are affiliate links (including your tracking code) that direct your site's visitors to a specific page on an advertiser's site rather than to the advertiser's homepage. They are links that go deeper into a site so you can turn visitors into customers. Generally, these deep links will convert better (sales, for example) because they send the visitor to a page with information specific to what they are seeking to purchase.

NOTE: You must be approved into an advertiser's program and the advertiser must allow deep links for you to create a deep link.

How do I create deep links?

To create a deep link to one or more web pages on an advertiser's site using the publisher dashboard, simply follow the steps below:

In your publisher dashboard, go to Deep Linking. Select an advertiser partner from the drop-down menu and then click Browse Advertiser Site to find the URL. Paste the URL of the product you want to place on your site in the URL field. Please note: the URL field includes http://. After pasting your URL, please check to make sure http:// doesn’t appear twice in your link.deep_linking

Select whether you want a Single link or Multiple links.

Enter a title that you want to associate with the Page, and click "Create Link" to generate a link code that will appear below the "URL" field. Copy and paste the code into your website and you're ready to go! Your links will start going to the right page almost immediately, and your activity will be listed as deep links in the Iframes & Deeplinks report and other reports.

In the Iframes & Deeplinks table you can plan your publications with deep links in social networks.

Pie pudding candy. Oat cake jelly beans bear claw lollipop. Ice cream candy canes tootsie roll muffin powder donut powder. Topping candy canes chocolate bar lemon drops candy canes. Halvah muffin marzipan powder sugar plum donut donut cotton candy biscuit. Wafer jujubes apple pie sweet lemon drops jelly cupcake. Caramels dessert halvah marshmallow. Candy topping cotton candy oat cake croissant halvah gummi bears toffee powder.
Gingerbread liquorice liquorice cake muffin lollipop powder chocolate cake. Gummi bears lemon drops toffee liquorice pastry cake caramels chocolate bar brownie. Sweet biscuit chupa chups sweet. Halvah fruitcake gingerbread croissant dessert cupcake. Chupa chups chocolate bar donut tart. Donut cake dessert cookie. Ice cream tootsie roll powder chupa chups pastry cupcake soufflé.
Icing sweet roll cotton candy brownie candy canes candy canes. Pie jelly dragée pie. Ice cream jujubes wafer. Wafer croissant carrot cake wafer gummies gummies chupa chups halvah bonbon. Gummi bears cotton candy jelly-o halvah. Macaroon apple pie dragée bonbon marzipan cheesecake. Jelly jelly beans marshmallow.
Pie pudding candy. Oat cake jelly beans bear claw lollipop. Ice cream candy canes tootsie roll muffin powder donut powder. Topping candy canes chocolate bar lemon drops candy canes. Halvah muffin marzipan powder sugar plum donut donut cotton candy biscuit. Wafer jujubes apple pie sweet lemon drops jelly cupcake. Caramels dessert halvah marshmallow. Candy topping cotton candy oat cake croissant halvah gummi bears toffee powder.
Pie pudding candy. Oat cake jelly beans bear claw lollipop. Ice cream candy canes tootsie roll muffin powder donut powder. Topping candy canes chocolate bar lemon drops candy canes. Halvah muffin marzipan powder sugar plum donut donut cotton candy biscuit. Wafer jujubes apple pie sweet lemon drops jelly cupcake. Caramels dessert halvah marshmallow. Candy topping cotton candy oat cake croissant halvah gummi bears toffee powder.
Pie pudding candy. Oat cake jelly beans bear claw lollipop. Ice cream candy canes tootsie roll muffin powder donut powder. Topping candy canes chocolate bar lemon drops candy canes. Halvah muffin marzipan powder sugar plum donut donut cotton candy biscuit. Wafer jujubes apple pie sweet lemon drops jelly cupcake. Caramels dessert halvah marshmallow. Candy topping cotton candy oat cake croissant halvah gummi bears toffee powder.


At the heart of everything we do is a commitment to delivering experiences people love. All the investments we make are towards better understanding the advertising that delights consumers, and continually improving their experiences with the insights we gain.

This Privacy Policy offers you information on how Affpool (hereinafter “Affpool” or “we/us/our”) deal with your personal and non-personal data whether you visit our website, whether we collect data from you as an advertiser or a publisher or whether you are a user of our advertisers' or publishers’ websites and platforms. In connection with certain features of our Site and our Services, we and certain third-party business partners, vendors and advertisers may use cookies (or other technologies like clear gifs, web beacons or similar devices, including devices that function in the mobile environment) when you interact with websites, applications or advertisements in our network. Cookies are small alphanumeric files that are placed on your computer. Along with similar technologies, cookies store information about your browsing, use and download activity within our Site, as well as the network of websites and applications in which our Services operate. To learn about cookies in general you may visit here. The cookies we use include session cookies, (i.e., cookies that will persist only until you end your session on a website), and persistent cookies, (i.e., cookies that persist even after you end your session on a website). The cookies and similar technologies contain a unique identifier that can be used to track your activity, including products viewed on a customer website. Information collected through the use of the cookies and similar technologies is used by us for purposes described in this Privacy Policy such as to track the web pages, applications, advertisements and products viewed by you for statistical analysis and to serve targeted advertising content to you on behalf of our advertisers. Cookies and similar technologies may be used by our advertising exchanges, advertising networks and similar third parties (“Ad Networks”), advertisers, Data Providers or other partners. The use of such technologies is governed by the respective privacy policies of the advertisers/Ad Networks, Data Providers and/or partner website. We use different types of cookies whose functions can be grouped in the following categories (please note that some cookies may be used differently by our Business Customers): Analytical/performance cookies allow us to recognize a return visitor to the website of a customer to enable such customers to learn more about their user traffic. Functionality cookies help us recognize you when you return to our Site or our customer’s websites and enables us to remember your preferences (for example, your choice of language or region). Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of the advertising campaign. You can find more information about the individual cookies we use and the purposes for which we use them in the table below: Web Browser/Cookie-Based Opt-Out You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. There are also many programs that allow you to manually delete your cookies. The online advertising industry also provides websites from which you may opt-out of receiving targeted ads/interest-based advertising from us, our data partners and our other advertising partners that participate in self-regulatory programs. You may use the NAI opt-out tool here, which will allow you to opt out of seeing targeted ads from us and other members. The DAA’s opt-out tool can be found at here. EU users who have provided their consent to our use of cookies and similar technologies to process their personal information (see the paragraph titled RIGHTS FOR EU USERS below) can use the EDAA’s opt-out tool which can be found here. The opt-out from targeted ads must be performed on each device and browser that you wish to have opted out. For example, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device. However, once you have opted out on one device (“Opted-Out Device”), we will not use any new data from the Opted-Out Device to identify you on another device for interest-based advertising purposes, and will not use data from another device for interest-based advertising purposes on the Opted-Out Device. If you erase or otherwise alter your cookie/device settings (including upgrading certain browsers or devices) you may need to perform each opt-out process again, unless we can match the device as outlined above. Even if you opt out of targeted ads based on cookies, you may still see ads based on other general factors such as webpage context or browser type. Mobile Application-Based Opt-Outs Cookie-based opt-outs are not effective on mobile applications. Users may opt out of certain advertisements on mobile applications or reset advertising identifiers via their device settings. iOS Android You may also download and set your preferences on the App Choices mobile application(s) available in Google Play or the Apple App stores. DO NOT TRACK There is currently no universally recognized standard for Do Not Track signals. Accordingly, at this time, cookies used on our website and used in providing our services do not respond to any Do Not Track signals or browser settings. You may opt-out of receiving cookies by adjusting your web browser settings to reject cookies.

1. Definitions

1.1 Personal data “Personal data” means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. 1.2 Non-personal data “Non-personal data” means any information that cannot be related to your identity and therefore cannot be classified as personal data, like e.g. information on browser types, operating systems, domain names, access dates and times, referring website addresses, online transactions and browsing and search activity. 1.3 Processing “Processing” means any operation or set of operations which is performed on data such as collection, recording, organizing, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

2. If you are a visitor of

If you visit the Affpool website, no personal data is collected and recorded unless you provided it voluntarily, e.g. as part of a survey. However, we log the following non-personal data to facilitate the use of our website and to ensure its security and stability our web servers:
  • the IP address of the requesting device;
  • the date and time of your visit;
  • the data specifications of your browser and operating system;
  • the website you were referred from to our website (so-called Referrer URL).
This information is stored in a log file until it is automatically deleted.

3. Data protection and transmitting to third parties

Affpool takes all technical and organizational security measures required to protect your personal data from loss, unauthorized disclosure or other forms of misuse. Data is stored in a safe environment that is not open to public access. Your personal data may be encrypted before transmission in certain cases (e.g. processing your login data). This means that – support by your browser provided – communication between your device and our servers will include recognized encryption measures. Our staff has been trained in privacy matters and in dealing with data and information, which they gain access to in a responsible manner. Please be aware that should you contact us via email, confidentiality of information therein may not be ensured. Third persons may have access to the contents of emails. Affpool may transmit your data to:
  • Service providers — to assist or facilitate in the services we provide to our clients, but only if we contractually assigned these to process data on our behalf and, both ourselves and the subcontracted service providers comply with all requirements of commissioned data processing regulations pursuant to the German law on data protection; data is stored within the European Union and the European Economic Area;
  • Advertisers and publishers in our network — to provide our services;
  • Social media platforms and third-party providers whose cookies and other codes are embedded on our website;
  • Companies that we control and subsidiaries of such to fulfill our contractual obligations provided that these companies are subject to this Privacy Policy or privacy guidelines ensuring at least equal protection for your data;
  • State institutions on the basis of mandatory national legislation.
We do not transmit data to other third parties unless you have given your consent thereto. In the event that Affpool is acquired by or merged with a third party, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from you as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how your information is treated, transferred, or used.

4. User rights

You have the following rights concerning our processing of your personal data:
  • Right to access;
  • Right to the restriction of processing;
  • Right to data portability;
  • Right to rectification;
  • Right to erasure;
  • Right to object (on grounds relating your particular situation) in case of processing of your personal data based on our legitimate interest (e.g. direct marketing);
  • Right to withdraw your consent at any time in case of any consent-based processing of your personal data without affecting the lawfulness of processing based on consent before your withdrawal;
  • Right to lodge a complaint with a supervisory authority.
You may exercise your legal rights by contacting us via email to In case you registered as a publisher or an advertiser on our website, you may access your account and correct or delete some of your data by yourself. While observing applicable privacy legislation we will erase your data without any action required by you, if retention of your data is no longer necessary for the purpose pursued or retention is no longer allowed for any legal reason. We may restrict processing instead of erasing your data where legally not allowed to erase (e.g. legal obligations to maintain your personal data).

5. Amendments

We may modify this Privacy Policy and our data security provisions at any time, in particular, if new laws and regulations need to be adopted or we regard amendments reasonable.

6. Questions / Contact

For all questions and requests related to the security of your information, please contact us and our privacy officers

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